Background

Lumina Fashion Co., a boutique fashion brand known for its modern and sustainable apparel, aimed to strengthen its market presence and connect with a broader audience. However, inconsistent branding and outdated visuals hampered its ability to create a lasting impression. Lumina partnered with Arete Apps to revamp its graphic identity and redefine its visual storytelling.

Challenges

1. Inconsistent Branding: The existing website was slow, lacked visual appeal, and was not optimized for mobile users.
2. Outdated Designs: Existing graphics did not resonate with the target audience.
3. Inefficient Sales Funnel: The company struggled with high cart abandonment rates and low conversion rates.
4. Low Engagement: Social media posts and marketing campaigns struggled to captivate viewers.
5. Unclear Brand Message: The visual style failed to reflect the brand’s sustainability and modern ethos.

Solutions Provided by Arete Apps

1. Comprehensive Brand Audit

Arete Apps conducted a detailed analysis of Lumina’s existing branding and market positioning. Key insights guided the development of a cohesive visual strategy.

2. Logo Redesign

• Crafted a sleek and modern logo that reflected Lumina’s commitment to sustainability.
• Introduced a versatile design adaptable for digital and print use.

3. Visual Identity Development

• Established a consistent color palette inspired by natural tones.
• Designed typography standards that balanced elegance with readability.
• Created a library of custom graphics and patterns to enhance brand storytelling.

4. Social Media Graphics

• Developed eye-catching templates for Instagram, Facebook, and Pinterest.
• Designed engaging visuals for campaigns, including product launches and sustainability initiatives.

5. Packaging Design

• Revamped packaging for Lumina’s products to align with the new brand identity.
• Used eco-friendly materials paired with innovative, minimalist designs.

Results

1. Improved Brand Recognition

• Consistent Visual Identity: Achieved uniformity across all brand touchpoints.
• Increased Recall: A 35% boost in brand recognition among target audiences.

2. Higher Engagement Rates

• Social Media Growth: 150% increase in followers and 200% rise in post engagement.
• Campaign Success: Product launch campaigns exceeded sales targets by 20%.

3. Enhanced Customer Experience

• Packaging Appeal: Positive customer feedback on the new eco-friendly and stylish packaging.
• Brand Loyalty: Increased repeat purchases by 30% within six months.

Testimonial

"Arete Apps breathed new life into our brand. Their creative and strategic approach to graphic design helped us connect with our audience on a deeper level. The new visuals are stunning, and we’ve seen incredible growth across all our platforms."
— Sarah Ali, Founder of Lumina Fashion Co.

Conclusion

Arete Apps’ graphic design services demonstrated the power of a cohesive and visually compelling brand identity. By revitalizing Lumina Fashion Co.’s visuals and aligning them with its core values, Arete Apps empowered the brand to captivate its audience and achieve remarkable growth in a competitive market.